Online harassment as a 'weapon'

Gripe logeThis week, a new website launched - - that is in my opinion a fine example of how organisations are forced to adapt to new ways of communication. The idea behind it is that people can use their online influence to resolve conflicts with local organisations. While this in itself is nothing new, Gripe adds an element that can have some interesting consequences for local organisations and clearly illustrates why Public Relations (online and offline) is so important: