Here is something I have been thinking about for a bit lately: how heavily should an organisation be invested in services like Facebook and Twitter? You can hear it all around: every organisation must have a Facebook page, Twitter account, etcetera. But from a strategic point of view, I am beginning to think they are less important as it may seem. Sites and services like Twitter, Facebook et al. are important now, I agree, but...
Putting the Public back in Public Relations
"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice." - Seth Godin, Author of Tribes
Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers; leverage platforms ranging from Twitter to Facebook; truly embed yourself in the communities that are shaping the future.